Bitcoin Hex (HEX) is an Ethereum-based crypto (ERC-20), with airdrop to Bitcoin holders, if they choose to claim. Hex was created by ex Bitcoin maximalist Richard Heart (Richard Schueler).
There are 2 ways to get Hex tokens:
Some call this a ponzi scheme or a scam, I prefer calling it a terrible investment (for those sending ETH). Richard is doing all he can, interviews, live streams, advertising crypto traders & investors to buy into Hex, claiming it’s better than Bitcoin for every reason. Remember, this is centralized and every ETH is going into Richards pocket.
A couple articles calling out past shady activity by Mr. Heart:
https://www.ccn.com/psa-spam-king-web-criminal-crypto-hex-founder/
https://steemit.com/cryptocurrency/@isacoin/the-truth-about-richard-heart-aka-richard-j-schueler